(NOTE: You MUST follow the instructions for this assignment to receive full credit)
Watch the first episode of Jamie Olivers Food Revolution
You can watch it on YouTube (Its broken into 4 parts on YouTube--you may need to copy/paste the links into your browser instead of clicking on them within Blackboard):
Part 1: http://www.youtube.com/watch?v=VaIbvmcpSEk
Part 2: http://www.youtube.com/watch?v=p5lfiuqUUDU&feature=plcp
Part 3: http://www.youtube.com/watch?v=p1uvZ-ySMz0&feature=plcp
Part 4: http://www.youtube.com/watch?v=-Y6yI5ARh0Y&feature=plcp
Answer EACH of the following questions (each question is worth up to 2.5 points. If a question is not answered, or is not answered fully, you will not receive credit):
1) Describe in detail how "instrumental-rational" thought/action is evident in the school lunch program.
2) Describe the resistance Jamie faced when trying to cook a homemade school lunch. Identify as many principles of bureaucracy as you can in describing the way the school lunch program is structured. What role do you think that the bureaucracy of the system plays in the resistance he faced?
3) Define "externality costs". According to Jamie, what are the externality costs of the current school lunch program?
4) Define Weber's idea of the "iron cage of rationality". Identify at least one example of the iron cage of rationality
Excerpt from file: Surname1 Name: Tutor: Course: Date: JamieOliversFoodRevolutionBureaucracyinaFormalOrganization Question1 Rationalizationisaprocessthroughwhichactionandthoughtembeddedinouremotion orperception issubstituted byinstrumentalrational actionandthought.Instrumentalrational
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