VisitGE Healthcare().In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research?In context of chapter 3, where can GE improve using marketing research?
GE is a brand that has become synonymous with quality. The design of this website is no different. The website addresses GE's desire for ease and innovation along with technological advancement. GE has also aligned itself with global healthcare. GE is no longer just an American product. GE addresses many concerns that might be had by a hospital customer such as integration with the current medical technology....
Excerpt from file: VisitGEHealthcare().Incontexttothe majorpointsofchapter5,definehowGEisaddressingtheneedsoftheir hospitalcustomersbythedesignofthisWebsite?WhereandwhatisGE doingright,whatisGEdoingwrong,andwherecanGEimproveusing marketingresearch?Incontextofchapter3,wherecanGEimproveusing marketingresearch? ...
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