Advertisers of today have strategically combined commercials and
television shows in order to sell products. Gloria Steinem discusses a similar
idea in her article, "Sex, Lies, and Advertising." She repeatedly demonstrates
how advertisements, particularly in magazines, are complementary to the articles
around them. In the same manner, so are commercials to television programs.
They are both aimed at the same groups or types of people, such as sex, age,
Many times, the time of day or day of the week a show is aired has a lot
to do with the types of viewers the program will attract. Thus, the types of
commercials will also differ. On Saturday nights at 10:00 p.m., the program
"Profiler" airs, a mystery-thriller series. The story line is of a young,...
Excerpt from file: ConsumerAppeal Advertisersoftodayhavestrategicallycombinedcommercialsand televisionshowsinordertosellproducts.GloriaSteinemdiscussesa similar ideainherarticle,"Sex,Lies,andAdvertising."Sherepeatedly demonstrates howadvertisements,particularlyinmagazines,arecomplementarytothe articles
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