What exactly is perception as it relates to consumers

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What exactly is perception as it relates to consumers?

perception more important than the facts to many consumers? Why or why not?

are some of the factors that impact consumer's perceptions?

consumers always need information to form a perception of a product?

can marketers do to influence consumers' perceptions?

There is a close and significant relationship between consumer perception and the profitability of a business. Perception as related to consumers can be defined as the "concept of sensory perception to marketing and advertising. Just as sensory perception relates to how humans perceive and process sensory stimuli through their five senses, consumer perception pertains to how individuals form opinions about companies and the merchandise they offer through...

What exactly
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