BUS 642 Week 6 Discussion A research team conducted study of soft drink preferences among residents

# BUS 642 Week 6 Discussion A research team conducted study of soft drink preferences among residents

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A research team conducted study of soft drink preferences among residents in test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results

Cola Noncola

Teenage 50 80

Calculate an appropriate measure association, and decide how to present results. How might this information affect the advertising strategy?

In statistics, one of most commonly used tests to find out the association between two variables is Chi-Square test. It is a very powerful nonparametric test to find out the relationship between two categorical variables and nonparametric tests are applied when the data are not normally distributed.

The...

BUS 642
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