Brand Building & Consumer Decision Making Read the Company Case

Brand Building & Consumer Decision Making Read the Company Case


Asked by 3 years ago
398.3k points

Brand Building & Consumer Decision Making

Read the Company Case - Porsche: Guarding the Old While Bringing in the New from the end of Chapter 5.

Develop a three-page, APA-style paper on the following Questions for Discussion:

1) Analyze the buyer decision process of a typical Porsche customer.

2) Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer.

3) Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s?

4) Explain how both positive and negative consumer attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes towards the brand?

5) What role does the Porsche brand play in the self-concept of its buyers?

Brand Building
maddy

1 Answer

Answered by 3 years ago
389.5k points

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 Brand Building & Consumer Decision Making  Read the Company Case

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Asked: 3 years ago

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