MKT 571 Product Launch Plan Learning Team Assignment Week 5

Asked by 2 years ago
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  1. Learning Team Assignment: Product Launch Plan
  • Develop a product launch plan for two markets (domestic and international).
  • Write a 2,800- to 3,500-word paper explaining each of the following elements in your teams Product Launch Plan:

  • Product description

  • Product positioning
  • Targeting
  • Market needs
  • Market potential and market growth
  • Company SWOT analysis (include analysis from both countries chosen)
  • The competition
  • Marketing objectives and marketing strategy
  • Pricing
  • Marketing communication (including public relations)
  • Distribution strategy (domestic and international market entry)
  • Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
  • Marketing research conducted for the plan

Format your paper consistent with APA guidelines.

1 Answer

Answered by 2 years ago
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 MKT 571 Product Launch Plan Learning Team Assignment Week 5

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Views: 1.4k
Asked: 2 years ago