MKT 571 Marketing Environment Simulation and Summary
As Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company's macroenvironment and proposing necessary changes in marketing strategy. Key decisions you must make include: which changes in the macroenvironment are important to Gerlach's marketing efforts, what are the likely effects of those changes, and how Gerlach should respond to these changes.
Gerlach produces science, social studies, math, and language arts textbooks for first through twelfth grade. In the past, the macroenvironment for your company has been fairly stable. However, information you've received from your...
Excerpt from file: MKT 571 Marketing Environment Simulation andSummary DETAILEDASSESSMENT Background As Marketing Manager at Gerlach Publishing, which exclusively publishestextbooksforColoradopublicschools,youareresponsiblefor researching and monitoring the company\'s macroenvironment and
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