Marketing Plan for New Product for successful development and commercialism


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Asked by 4 years ago
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Marketing Plan for New Product

Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets, you will (b) choose an appropriate and integrated marketing mix, including: products and services, pricing,...

Marketing Plan
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Answered by 4 years ago
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Marketing Plan for New Product for successful development and commercialism

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Excerpt from file: MarketingPlanforNewProduct Develop a marketing plan for the successful development, commercialization and introduction of any productofyourchoiceinthemarketplace.Youarerequiredto:(1)analyzethegeneralbusinesssituation in detail, including organizational strengths and weaknesses,

Filename: marketing-plan-for-new-product-for-successful-development-and-commercialism-62.docx

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Print Length: 8 Pages/Slides

Words: 1000

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Views: 5
Asked: 4 years ago

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