MKT 421 228 Questions and Answers


Asked by 4 years ago
398.3k points

Which of the following statements best describes the modern view of marketing?

Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:

Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

Which of the following statements regarding marketing strategies is FALSE?

Which of the following is true?

The four Ps of a marketing mix are:

A firm's marketing mix decision areas would NOT include:

Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

When one considers the strategy decisions organized by the four Ps, branding is related to packaging as:

The ______ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted.

The main difference between a marketing strategy and a marketing plan is that:

Which of the following would probably NOT be in a proposed marketing plan?

A marketing plan is:

Marketing strategy planners should recognize that:

Good marketing strategy planners know that:

Target marketing, in contrast to mass marketing,

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Clustering techniques applied to segmenting markets

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.

Procedures that develop and analyze new information to help marketing managers make decisions are called:

A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.

Marketing research which seeks structured responses that can be summarized is called:

When focus group interviews are used in marketing,

One of the major disadvantages of the focus group interview approach is that

Which of the following statements about consumer products is true?

The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

The attitudes and behavior patterns of people are part of the

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Which is the first step in market segmentation?

The first step in market segmentation should be:

Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmentation dimension, and the benefit Sally seeks (reliability) is a _____________ segmentation dimension.

The product life cycle:

The product life cycle has four stages. Which of the following is NOT one of these?

Which of the following observations concerning the market maturity stage is NOT TRUE?

During the market introduction stage of the product life cycle:

Cargill, Inc. is finally earning a profit on the unique product it introduced 6 months ago. Cargill's advertising is both informative and persuasive. Much money is being spent on Place development. There is little price competition, although several competitors have come out with reasonable imitations. Total industry sales and profits are both rising. In which stage of the product life cycle is Cargill operating?

Noise (in the traditional communication process) refers to:

While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of:

Advertising allowances

A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has:

A producer using normal promotion effortspersonal selling, sales promotion, and advertisingto help sell a whole marketing mix to possible channel members has:

Integrated direct-response promotion:

Positioning analysis

Which of the following statements about positioning is NOT TRUE?

When segmenting broad product-markets, cost considerations tend

When a company grows globally, this is an example of:

Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing?

A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.

Which of the following is a key trend affecting marketing strategy planning?

It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used.

Identify the incorrect statement about sales promotions.

Which of the following is a key trend affecting marketing strategy planning?

The future poses many challenges for marketing managers because:

Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it?

According to the text, marketing means:

For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

Which of the following statements best describes the modern view of marketing?

Which of the following statements regarding marketing strategies is FALSE?

Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:

The marketing mix

A firm's marketing mix decision areas would NOT include:

The four Ps of a marketing mix are:

A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of

When one considers the strategy decisions organized by the four Ps, branding is related to packaging as:

Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

Which of the following would probably NOT be in a proposed marketing plan?

Which of the following is part of a complete marketing plan?

A marketing plan is:

Target marketing, in contrast to mass marketing,

Marketing strategy planners should recognize that:

Good marketing strategy planners know that:

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Clustering techniques applied to segmenting markets

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

Procedures that develop and analyze new information to help marketing managers make decisions are called:

________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.

A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.

The part of the relevant population that is surveyed by a researcher is called the:

Marketing research which seeks structured responses that can be summarized is called:

Focus groups:

A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to:

The observing method in marketing research:

The attitudes and behavior patterns of people are part of the

The first step in market segmentation should be:

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Market segmentation:

The product life cycle:

The product life cycle has four stages. Which of the following is NOT one of these?

Which of the following is a DEMOGRAPHIC segmenting dimension?

During the market introduction stage of the product life cycle:

An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as homogeneous. Several firms have dropped out of the industry, but a new one entered recently. Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are competing in which stage of the product life cycle?

Which of the following observations concerning the market maturity stage is NOT TRUE?

While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of:

Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are:

Noise (in the traditional communication process) refers to:

The Canyonlands Corporation is introducing a new product next month. To prepare for the introduction, the marketing manager is having his sales force call on distributors to explain the unique features of the new product, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. In addition, Canyonlands is budgeting 2% of its estimated sales for magazine advertising. This is an example of:

Nantucket Hammocks, Inc. uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using

Integrated direct-response promotion:

Positioning analysis

Quality Ceramic, Inc. (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using the

When segmenting broad product-markets, cost considerations tend

Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing?

A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.

When a company grows globally, this is an example of:

Identify the incorrect statement about sales promotions.

It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used.

Which of the following is a key trend affecting marketing strategy planning?

Which of the following statements about ethical behavior in business is true?

Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it?

The future poses many challenges for marketing managers because:

Which of the following statements best describes the modern view of marketing?

For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

Which of the following statements regarding marketing strategies is FALSE?

Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:

Which of the following is true?

The four Ps of a marketing mix are:

A firm's marketing mix decision areas would NOT include:

When one considers the strategy decisions organized by the four Ps, branding is related to packaging as:

Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________

Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

Which of the following would probably NOT be in a proposed marketing plan?

The main difference between a marketing strategy and a marketing plan is that:

A marketing plan is:

Good marketing strategy planners know that:

Marketing strategy planners should recognize that:

Target marketing, in contrast to mass marketing,

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Clustering techniques applied to segmenting markets

________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.

A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.

Procedures that develop and analyze new information to help marketing managers make decisions are called:

One of the major disadvantages of the focus group interview approach is that

A consumer products manufacturer wants consumer reaction to its existing products. Interaction is considered important to stimulate thinking. The firm should use:

When focus group interviews are used in marketing,

The attitudes and behavior patterns of people are part of the

The observing method in marketing research:

The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

Market segmentation:

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Which is the first step in market segmentation?

Which of the following is a DEMOGRAPHIC segmenting dimension?

Which of the following is NOT one of the text's product life cycle stages?

The product life cycle:

Which of the following observations concerning the market maturity stage is NOT TRUE?

During the market introduction stage of the product life cycle:

Regarding product life cycles, which of the following is NOT true?

Advertising allowances

Typically the _____ is responsible for building good distribution channels and implementing place policies.

SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is

Nantucket Hammocks, Inc. uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using

The Canyonlands Corporation is introducing a new product next month. To prepare for the introduction, the marketing manager is having his sales force call on distributors to explain the unique features of the new product, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. In addition, Canyonlands is budgeting 2% of its estimated sales for magazine advertising. This is an example of:

A producer using normal promotion effortspersonal selling, sales promotion, and advertisingto help sell a whole marketing mix to possible channel members has:

Positioning analysis

Shows that managers and customers usually view present brands similarly.

Which of the following statements about positioning is NOT TRUE?

When segmenting broad product-markets, cost considerations tend

When a company grows globally, this is an example of:

Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing?

A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.

It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used.

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

Identify the incorrect statement about sales promotions.

Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it?

Which of the following statements about ethical behavior in business is true?

The future poses many challenges for marketing managers because:

Which of the following statements best describes the modern view of marketing?

For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:

Which of the following statements regarding marketing strategies is FALSE?

The four Ps of a marketing mix are:

The marketing mix

Product is NOT concerned with:

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

The ______ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted.

The main difference between a marketing strategy and a marketing plan is that:

Which of the following would probably NOT be in a proposed marketing plan?

A marketing plan is:

Good marketing strategy planners know that:

Target marketing, in contrast to mass marketing,

Marketing strategy planners should recognize that:

Clustering techniques applied to segmenting markets

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

Procedures that develop and analyze new information to help marketing managers make decisions are called:

A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.

________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.

Marketing research which seeks structured responses that can be summarized is called:

One of the major disadvantages of the focus group interview approach is that

Focus groups:

The observing method in marketing research:

A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to:

Which of the following statements about consumer products is true?

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

The first step in market segmentation should be:

Market segmentation:

Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmentation dimension, and the benefit Sally seeks (reliability) is a _____________ segmentation dimension.

The product life cycle:

Which of the following is a DEMOGRAPHIC segmenting dimension?

During the MARKET INTRODUCTION stage of the product life cycle:

An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as homogeneous. Several firms have dropped out of the industry, but a new one entered recently. Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are competing in which stage of the product life cycle?

Which of the following observations concerning the market maturity stage is NOT TRUE?

Noise (in the traditional communication process) refers to:

Advertising allowances

While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of:

Integrated direct-response promotion:

Nantucket Hammocks, Inc. uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using

American Tourister, Inc.a producer of luggageis planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. This is an example of:

Quality Ceramic, Inc. (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using the

Which of the following statements about positioning is NOT TRUE?

Positioning analysis

A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.

Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing?

When a company grows globally, this is an example of:

It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used.

Identify the incorrect statement about sales promotions.

Which of the following is a key trend affecting marketing strategy planning?

The future poses many challenges for marketing managers because:

Which of the following statements about ethical behavior in business is true?

Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it?

1 Answer

Answered by 4 years ago
392.9k points

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 MKT 421  228 Questions and Answers

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Asked: 4 years ago

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