Customer Information Strategy
At present, Convergys classifies its customer accounts into 3 tiers: A, B & C. "A" customers are considered to be of highest value, followed by "B" and "C" customers. Although the idea of internally segmenting customers to most...
Excerpt from file: ConvergysCase CustomerInformationStrategy ConvergysCase 1.Convergys,aleaderincontractbasedbusinessprocessoutsourcing services,hasbeensuccessfulinacquiringhighprofilecustomers(e.g. Verizon, FedEx & Starbucks,amongothers) acrossawidevarietyof industries. Despite Convergys impressive customer
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