BUS 642 Week 6 Discussion.
Teenage 50 80
Adults 90 40
Calculate an appropriate measure association, and decide how to present results. How might this information affect the advertising strategy?
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A research team conducted study of soft drink preferences among residents in test market prior to an advertising...
Excerpt from file: BUS642Week6Discussion. 1.Chapter18#5Aresearchteamconductedstudyofsoftdrinkpreferencesamongresidentsintestmarketpriorto anadvertisingcampaignforanewcolaproduct.Oftheparticipants,130areteenagersand130areadults.The researcherssecuredthefollowingresults ColaNoncola Teenage5080 Adults9040...
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