MKT 421 STARBUCKS COFFEE MARKETING MIX

MKT 421 STARBUCKS COFFEE MARKETING MIX


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Asked by 2 years ago
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STARBUCKS COFFEE MARKETING MIX

MKT 421

STARBUCK'S COFFEE/ MARKETING MIX

Starbuck's Coffee is not just selling products, but it is a label. It is a label and a brand that consumers believe in. Starbucks decided to be personal with their customers. Understanding the consumers thoughts became a main goal for the marketing team. The marketing team understands that people want to belong and people want to feel they are being or doing something better than the quote on quote "others". To relay these feelings to the customers Starbuck's Coffee base the appeal on the environment that it provides for the customer. Starbuck's Coffee expects customers to arrive at a given store, relax at a table, talk, read, listen to music, study and drink coffee.

Starbucks also prides it's self on...

MKT 421
solarc

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Answered by 2 years ago
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MKT 421 STARBUCKS COFFEE MARKETING MIX

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Excerpt from file: STARBUCKSCOFFEEMARKETINGMIX MKT421 STARBUCKSCOFFEE/MARKETINGMIX StarbucksCoffeeisnotjustsellingproducts,butitisalabel.Itisalabelandabrand thatconsumersbelievein.Starbucksdecidedtobepersonalwiththeircustomers. Understandingtheconsumersthoughtsbecameamaingoalforthemarketingteam.

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Asked: 2 years ago

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