Fed Ex Jeffrey Lehart Ashford University BUS 630 Managerial Accounting Dr. Goussak June 9, 2012
What is FedEx's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operations excellence, or product leadership customer value proposition? What evidence supports your conclusion?
FedEx's strategy in the market place combines customer intimacy, product leadership customer value proposition, and operational excellence. In our textbook, Noreen, Brewer, and Garrison describe how companies who have customer intimacy attract new and retain past customers by understanding and reacting to their needs better than their competition. Operational excellence is defined as providing faster services, conveniently, and at a lower price than their...
Excerpt from file: FedEx 1 Fed Ex Jeffrey Lehart Ashford University BUS 630 Managerial Accounting Dr. Goussak June 9, 2012 FedEx 2 WhatisFedExsstrategyforsuccessinthemarketplace?Doesthecompanyrelyprimarilyona customerintimacy,operationsexcellence,orproductleadershipcustomervalueproposition?
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