mkt 421 week 4 dq 4

# mkt 421 week 4 dq 4

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What are the similarities and differences between promotional push strategies and promotional pull strategies?What is an example of a situation in which an organization would use a push strategy?What is an example of a situation in which an organization would use a pull strategy?If this is one of the questions you've chosen to answer, please "Reply" with your response. A promotional push strategy is pushing a product through a channel using normal promotion effort; personal selling, advertising, and sales promotion. These efforts help sell the whole marketing mix to channel members. "This approach emphasizes the importance of securing the wholehearted cooperation of channel members to promore the product in the channel and to the final user" (Perreault, Cannon, McCarthy, p. 383)....

mkt 421
wisdomrays

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