BUSi 330 Week 1 1 Quiz

# BUSi 330 Week 1 1 Quiz

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Grading Summary These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. Date Taken: 6/21/2015 Time Spent: 1 h , 21 min , 30 secs Points Received: 9 / 10 (90%)

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Multiple Choice 10 9

Question1. Question : Starbucks Coffee introduces a Decaf version of their existing regular Christmas Blend coffee during the holiday season. Which of the following terms does this example BEST illustrate?

Cannibalization

Prototype test

Planned obsolescence

Line extension (The answer can be found in Section 3.2: "Managing Product Life Cycles" inPrinciples of Marketing)

BUSi 330
Ash

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