Running Head: BUSINESS
You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departmentsaren'tunder your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers.
Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively. Refer to the information on power bases from our textbook.
As a brand manager, I can use numerous sources of power but all the sources depend on the circumstances. These sources of power are described...
Excerpt from file: Business1 RunningHead:BUSINESS Youhavejustbeenhiredasabrandmanageroftoothpasteforalargeconsumerproducts company.Yourjobmainlyinvolvesencouragingtheadvertisingandproductiongroupsto promoteandmanufactureyourproductmoreeffectively.Thesedepartmentsaren'tunderyourdirect
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