Grameen group had two main objectives one is to improve the nutrition of Bangladesh people and to reduce the poverty in the country by empowering farmers by creating new market for them. Group Danone SA is a French company, and they involve into marketing yogurt and non-alcoholic beverages and baby foods. They were world largest dairy product sellers.
Joint venture between these two was more beneficial as Group Danone SA targeted emerging market as their potential destination for expansion and Grameen group was in need of some support in achieving their...
Excerpt from file: 1. GrameenDanoneisajointventureamongtwocompaniesthenonprofitGrameen GroupandtheforprofitGroupDanoneSA.Whatarethebenefitstoeachofthese companies?Whydideachchoosetoparticipateinthejointventure? Answer: GrameengrouphadtwomainobjectivesoneistoimprovethenutritionofBangladeshpeople
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