MKT 607 Module 3 DQ 1 With respect to the articles assigned

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MKT-607 Module 3 DQ 1

Marketing Management Branding

With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in "Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability"? How should businesses handle those deemed to be vulnerable?

MKT 607

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Answered by 12 months ago
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 MKT 607 Module 3 DQ 1   With respect to the articles assigned

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Excerpt from file: Targetmarketingisacommonuseamongmanycompanies.N.CraigSmithandElizabeth CooperMartin(1997)identifysomeofthegroupsconsideredvulnerable,nonwhites,women, anduneducated.Thereisdefinitelyabenefitthatcanbefoundwithtargetmarketing,becauseit

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Asked: 12 months ago