MKT-607 Module 3 DQ 1
Marketing Management Branding
With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in "Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability"? How should businesses handle those deemed to be vulnerable?
Excerpt from file: Targetmarketingisacommonuseamongmanycompanies.N.CraigSmithandElizabeth CooperMartin(1997)identifysomeofthegroupsconsideredvulnerable,nonwhites,women, anduneducated.Thereisdefinitelyabenefitthatcanbefoundwithtargetmarketing,becauseit
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