Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product.

# Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product.

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New Product Development

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

1. The overall strategy

2. Characteristics of the target market

3. Why that target market is attractive

4. The positioning strategy

Provide justifications, in the form of research, for your decisions and include at least three references to credible sources outside of the course and its required readings/ media. (The CSU-Global Library is a good place to find credible sources.)

Introduction

Procrastination affects almost every American at some point in time. Many of whom try to get motivated by consuming drugs...

Put yourself
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Excerpt from file: NewProductDevelopment Putyourselfinthepositionofanentrepreneurwhoisdevelopinganewproducttointroduceintothemarket.Briefly describetheproduct.Thendevelopthesegmentation,targeting,andpositioningstrategyformarketingthenew product.Besuretodiscuss: 1. Theoverallstrategy 2.

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