CGD 218 Week 4, Discussion 2, Advertising

CGD 218 Week 4, Discussion 2, Advertising


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CGD 218 Week 4

Discussion 2: Advertising

CGD 218
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Answered by 2 years ago
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CGD 218 Week 4, Discussion 2, Advertising

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Excerpt from file: CGD218Week4 Discussion2:Advertising The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating: Dont tell me about your

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