1)A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
marketing research system
marketing intelligence system
product management system
marketing information system
2)________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
Customer perceived value
Competitors market share rate
Failure avoidance rate
3)A(n) ________ is any good, service, or idea that is perceived by someone as new.
4)A company can take several steps to...
Excerpt from file: 1) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A. B. C. D . E. marketing research system marketing intelligence system vertical system product management system marketing information system 2) ________ is
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