STR 581 Guide 5

STR 581 Guide 5


J
Asked by 1 year ago
0 points

1)A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

A.

marketing research system

B.

marketing intelligence system

C.

vertical system

D.

product management system

E.

marketing information system

2)________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

A.

Perceived usefulness

B.

Customer perceived value

C.

Competitors market share rate

D.

Report rating

E.

Failure avoidance rate

3)A(n) ________ is any good, service, or idea that is perceived by someone as new.

A.

product

B.

creative product

C.

new idea

D.

innovation

4)A company can take several steps to...

STR 581
jacob

1 Answer

J
Answered by 1 year ago
0 points

Oh Snap! This Answer is Locked

STR 581 Guide 5

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Asked: 1 year ago

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