MKT 498 Week 3 DQ 5


J
Asked by 3 years ago
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What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy?

What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example.

A quantifiable outcome is one that can be measured in unambiguous terms. For example, a specific sales promotion produces 12,500 in sales and each sales transaction can be mapped to a specific coupon. Therefore the use of a coupon allowed the selling organization to directly map revenue to the promotion. However, we should be mindful that quantifiable data/outcomes do not mean a...

MKT 498
jacob

1 Answer

J
Answered by 3 years ago
0 points

Oh Snap! This Answer is Locked

MKT 498 Week 3 DQ 5

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Excerpt from file: Whatisthedifferencebetweenquantifiableandnonquantifiableoutcomesinmarketing? Provideanexample.Howdotheseoutcomesaffectthepostevaluationofbrandingand positioningstrategieswithregardstoanIMCplan?Howdoesamarketingplanjustifythe nonquantifiabletoolsinitsstrategy?

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Surround your text in *italics* or **bold**, to write a math equation use, for example, $x^2+2x+1=0$ or $$\beta^2-1=0$$

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Asked: 3 years ago

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