What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy?
What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example.
A quantifiable outcome is one that can be measured in unambiguous terms. For example, a specific sales promotion produces 12,500 in sales and each sales transaction can be mapped to a specific coupon. Therefore the use of a coupon allowed the selling organization to directly map revenue to the promotion. However, we should be mindful that quantifiable data/outcomes do not mean a...
Excerpt from file: Whatisthedifferencebetweenquantifiableandnonquantifiableoutcomesinmarketing? Provideanexample.Howdotheseoutcomesaffectthepostevaluationofbrandingand positioningstrategieswithregardstoanIMCplan?Howdoesamarketingplanjustifythe nonquantifiabletoolsinitsstrategy?
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