# MKT 498 Week 3 DQ 5

J
0 points

What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy?

What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example.

A quantifiable outcome is one that can be measured in unambiguous terms. For example, a specific sales promotion produces 12,500 in sales and each sales transaction can be mapped to a specific coupon. Therefore the use of a coupon allowed the selling organization to directly map revenue to the promotion. However, we should be mindful that quantifiable data/outcomes do not mean a...

MKT 498
jacob

J
0 points

#### Oh Snap! This Answer is Locked

Thumbnail of first page

Excerpt from file: Whatisthedifferencebetweenquantifiableandnonquantifiableoutcomesinmarketing? Provideanexample.Howdotheseoutcomesaffectthepostevaluationofbrandingand positioningstrategieswithregardstoanIMCplan?Howdoesamarketingplanjustifythe nonquantifiabletoolsinitsstrategy?

Filename: mkt-498-week-3-dq-5-54.docx

Filesize: < 2 MB

Print Length: 2 Pages/Slides

Words: NA

Surround your text in *italics* or **bold**, to write a math equation use, for example, $x^2+2x+1=0$ or $$\beta^2-1=0$$

Use LaTeX to type formulas and markdown to format text. See example.

• Answer the question above my logging into the following networks

### Post as a guest

• Your email will not be shared or posted anywhere on our site
•

Stats
Views: 1