What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
Twodifferentstrategies thatcan be used to get a product, or service, to market are promotional pushing or promotional pulling. Promotional pushing is a "strategy that involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase." Promotional pulling is a "strategy that involves motivating customers to seek our your brand in an active process." A promotional pushing strategy involves "normal promotional"tacticsto sell the...
Excerpt from file: Whatarethesimilaritiesanddifferencesbetweenpromotionalpushstrategiesand promotionalpullstrategies?Whatisanexampleofasituationinwhichanorganization woulduseapushstrategy?Whatisanexampleofasituationinwhichanorganizationwould useapullstrategy?
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