Week One - DQ#1
Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?
*Note - DQ responses must be substantial and meet all requirements for credit. Review the posting in the Course Materials Forum labeled Participation & DQ Requirements before responding.
Marketing can also be in different roles other than advertising. Marketers have to work with other officers in accounting and finance to see if a product is profitable, set the budget for advertising, and to determine prices of the product. They also must work with the people who manufacture...
Excerpt from file: WeekOneDQ#1 Manypeopleregardmarketingsimplyasadvertising.Advertisingisapartofmarketing,but itisnotthewholepicture.Whatargumentscanyoumakeagainstthecommonassumption thatmarketersonlyworryaboutadvertising?Whataresomeoftherolesthatmarketersplay withinanorganization?
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