CGD318: Public Relations Practices & Promotional Writing
The following pages are an example of a news release for the new family business The Cup Coffee Shop in Fort Worth, Texas. A News Release is "a simple document whose primary purpose is the dissemination of information to mass media such as newspapers, broadcast stations, and magazines" (Cameron, Wilcox, Reber, & Shin, 2008). Typically, news releases are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio and television stations. Public Relations professionals are typically in charge of sending out press releases with the goal to attract favorable media attention to the PR's client and provide publicity for products or events marketed by those...
Excerpt from file: RUNNINGHEADER:NEWSRELEASE 1 NAME CGD318:PublicRelationsPractices&PromotionalWriting Instructor:PaulaZobisch DATE SHORTENEDTITLE:NEWSRELEASE 2 NewsRelease Thefollowingpagesareanexampleofanewsreleaseforthenewfamily businessTheCupCoffeeShopinFortWorth,Texas.ANewsReleaseisa
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