BUS 620 Managerial Marketing
Prof. Mary Wright
August 5, 2013
Industry forecasting is a vital part in the operation and success of any industry. Finch (2012), suggest that "the process of systematically assessing how elements of the external environment will impact a business or market is environmental scanning" (). The goal of this paper is to assesse those external elements through the use of the PESTEL Analysis and evaluated the factors that may impact the successful marketing of the industry.
The Telecommunications Industry is experiencing substantial growth and innovation buts still have huge hurdles to cross. Because of the importance of telecommunications in society, snags with political issues can...
Excerpt from file: Runninghead:INDUSTRYFORECASTING 1 IndustryForecasting MicahBlount BUS620ManagerialMarketing Prof.MaryWright August5,2013 INDUSTRYFORECASTING 2 Industryforecastingisavitalpartintheoperationandsuccessofanyindustry. Finch(2012),suggestthattheprocessofsystematicallyassessinghowelementsofthe
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