RES351 Wk5 IndStarbucks BankOne Visa Terra Postelle (1)

RES351 Wk5 IndStarbucks BankOne Visa Terra Postelle (1)


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Asked by 1 year ago
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Starbucks, Bank One & Visa Launch Starbucks Duetto Visa Card

Terra Postelle

RES/351

February 12, 2013

John Carroll

Starbucks, Bank One & Visa Launch Starbucks Duetto Visa Card

  1. The Duetto Card team turned to Greenfield Online to recruit a panel for one of its online surveys. How might you build a sample frame of appropriate participants for future online or phone surveys?

What am I trying to achieve? Assess the effectiveness of the Starbucks Duetto Visa.

What type of people do I want to target? Seattle and San Francisco which were the areas the Starbucks Duetto Visa card was launched.

How do I get ahold of these people? Send a mass paper letter, or send an e-mail for those who chose to go paperless to customers who currently have the visa duetto card and have elected to be...

RES351 Wk5
Ash

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RES351 Wk5 IndStarbucks BankOne Visa Terra Postelle (1)

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Excerpt from file: Runninghead:STARBUCKS,BANKONE&VISALAUNCHSTARBUCKS DUETTO Starbucks,BankOne&VisaLaunchStarbucksDuettoVisaCard TerraPostelle RES/351 February12,2013 JohnCarroll 1 STARBUCKS,BANKONE&VISA LAUNCHSTARBUCKSDUETTO 2 Starbucks,BankOne&VisaLaunchStarbucksDuettoVisaCard

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Asked: 1 year ago

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