BUS 330 Week 1 Quiz 10 Questions and Answers
1.Question :Consumer products are typically classified based on how people shop; products for businesses are classified based on how the product will be used. How many categories exist in each classification?
2.Question :The Marketing Era could be most identified with
3.Question :Starbucks Coffee introduces a Decaf version of their existing regular Christmas Blend coffee during the holiday season. Which of the following terms does this example BEST illustrate?
4.Question :Which of the following examples illustrates the fundamental marketing insight that people make purchases not to possess goods or services, but to derive the benefits that possession delivers?
5.Question :The fundamental reason for undertaking a Situation Analysis is to
6.Question :Which of the following BEST describes the Internal Analysis planning tool?
7.Question :Two information needs make campaign measurement necessary. Which answer includes both?
8.Question :What goal does the “Place” strategy as part of the Marketing Mix aim to accomplish?
9.Question :Lands’ End, the clothing company, offers an unconditional guarantee that reads, “If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price.” Which category of product strategy does this example illustrate?
10.Question :When Lady Gaga released her album “Born This Way” and consumer response overwhelmed
Excerpt from file: BUS 330 Week 1 Quiz 10 Qs & As 1. Question : Student Answer: Consumer products are typically classified based on how people shop; products for businesses are classified based on how the product will be used. How many categories exist in each classification? Five categories each of consumer products
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