The difference between the concept of a company mission statement and the concept of a strategic vision is that
a mission statement typically concerns a company's present business scope ("who we are and what we do") whereas the principal concern of a strategic vision is with the company's long term direction and future product-customer-market-technology focus.
the mission is to make a profit, whereas a strategic vision concerns how to attract customers.
a mission statement deals with what to accomplish on behalf of shareholders and a strategic vision concerns what to accomplish on behalf of customers.
a mission concerns what to do to achieve short-run objectives and a strategic vision concerns what to do to achieve long-run performance...
Excerpt from file: 1. Question: Thedifferencebetweentheconceptofacompanymission statementandtheconceptofastrategicvisionisthat StudentAnswer: amissionstatementtypicallyconcernsacompanyspresent businessscope(whoweareandwhatwedo)whereasthe principalconcernofastrategicvisioniswiththecompanyslong
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