THE WATER BOTTLING COMPANY MARKETING PLAN
You are the new marketing manager toThe Waters Bottling Company (WBC)of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company's success. They started their company last year and want to "do it right" according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the "right" market. It is your job to identify that target market. At this point, they don't even know how the product should be packaged or have a...
Excerpt from file: THEWATERBOTTLINGCOMPANYMARKETINGPLAN YouarethenewmarketingmanagertoTheWatersBottlingCompany(WBC)ofMunsonville,NH.They haveneverdoneanymarketingfortheirwaterbeforesotheywillneedtobeeducatedastotheroleof marketingintheircompanyssuccess.Theystartedtheircompanylastyearandwanttodoitright...
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