MKT 571 Product Launch Plan Learning Team Assignment Week 5

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1. Learning Team Assignment: Product Launch Plan * Develop a product launch plan for two markets (domestic and international). * Write a 2,800- to 3,500-word paper explaining each of the following elements in your teamís Product Launch Plan: * Product description * Product positioning * Targeting * Market needs * Market potential and market growth * Company SWOT analysis (include analysis from both countries chosen) * The competition * Marketing objectives and marketing strategy * Pricing * Marketing communication (including public relations) * Distribution strategy (domestic and international market entry) * Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years) * Marketing research conducted for the plan Format **your paper consistent with APA guidelines.**

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Answered by 1 year ago
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