Assignment: Amazon Evolution •Purpose This assignment is intended to help students gain a better understanding of the importance of information systems to business by looking at an industry leader, Amazon.com. Students will examine Amazon’s core strategy and the use of its vast customer database as the company evolves from bookseller to service provider. •Resources Introduction to Information Systems: Supporting and Transforming Business. •Read the Case Study, Amazon: From Book Seller to Service Provider, at the end of Ch. 1 in the text (p. 26). •Write a 350- to 700-word paper, describing Amazon’s strategy. Discuss whether the company is moving away from its core competency of being a leading online retailer. Discuss whether this is a wise strategy and address the following: Describe the components of the Amazon database and how Amazon uses each component. What data management issues may be encountered by Amazon? Describe the relationship among data, information, and knowledge, and how Amazon addresses each.
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